Digital Marketing Associate
Spearheaded all digital marketing initiatives for three prominent clients across two industries. My responsibilities encompassed a comprehensive suite of services, ranging from web development to blog posts and social media management, across three channels. I curated and executed all content calendars, collaborating closely with photographers to bring each brand's content to life. I strategically picked images that aptly represented each brand and its products, thereby bolstering their online presence. I also conducted extensive competitor research to gain insight into market trends and modified our marketing strategies accordingly, producing innovative content that pushed the envelope of creativity and originality.
Germinal Organic LinkedIn
I crafted a series of informative LinkedIn posts with the goal of promoting a newly-launched international product in the US market. Through effective messaging and strategic hashtags, I highlighted the unique selling points and distinguishing features of the product, leading to a 12% increase in brand awareness. I created and managed the content calendar, while crafting the copy and graphics for each post. I tracked and analyzed all analytic findings to ensure the success of each posting and used data-driven insights to make slight improvements to the content calendar, ensuring optimal engagement and reach.
Germinal Organic Content Ideation & Copywriting
I successfully crafted a series of compelling blog posts aimed at promoting the availability of a new product while also promoting the importance of health and wellness. Given the brand's focus on gluten-free food, I recognized the importance of highlighting wellness as a means of increasing readership and brand awareness. Through the provision of valuable tips and tricks for maintaining a healthy lifestyle, along with the inclusion of healthy recipe options utilizing the brand's various products, I effectively engaged readers and bolstered brand recognition. I led and managed all aspects of photoshoots from concept to completion, including creating mood boards, selecting final post-production images, and being present on set as needed.
Germinal Organic Social Media
I developed content calendars with engaging posts for three social media channels, leveraging key holidays and relevant health topics to boost engagement. By incorporating gluten-free recipes and practical tips on maintaining a healthy gluten-free lifestyle, I was able to connect with our target audience and foster deeper engagement, resulting in a 22% increase in Instagram followers.
Vanini Chocolate Content Management
I oversaw all aspects of content creation for a luxury vegan chocolate company from Italy. I wrote engaging blog posts, which were subsequently translated into Italian, strategically boosting brand recognition. Building upon the brand's unique selling point of being vegan, I curated blogs, social media copy, and other relevant content aimed at promoting the benefits of being vegan and keeping healthy dietary practices. I conceptualized a plethora of recipes for the brand's chocolate bars, crafting all associated copy to highlight the distinctive features and selling points of each flavor, which drove a 15% increase in brand awareness. I promoted the full spectrum of flavors through product features and recipes, while offering helpful tips to aid those following a vegan diet in maintaining optimal health.
