RAW GARDEN:

  • GTM strategy for new product; becoming #2 best seller in CA in the first two quarters

  • Landing page conversions: 32%-48% (increased by 20%-28% on lead gen)

  • Planned and managed two influencer / PR events to promote new product launch resulting in a 12% conversion rate.

BINSKE:

  • Grew Instagram by 7.2% without the use of sponsored/paid ads

  • Marketed online store promotions resulting in a 26% conversion rate

  • Created digital product catalogs and digital menus across five states

ADVANCED NUTRIENTS:

  • Boosted IG enagement by 16% through new UGC initiatives

  • Increased awareness by 8% through advertising campaigns

WPPI:

  • Increased IG following by 23.1% in four months

  • Grew attendance of 2024 conference by 50%; through flash sales, promotions, contests and brand collaborations

  • Increased email subscriber list by 13.5k+ through led gen campaigns and cross-marketing

THE PORTRAIT SYSTEM:

  • Grew Instagram by 8.4% by introducing video content from online courses and podcast clips

THE PORTRAIT MASTERS:

  • $750K+ revenue in 2023 fiscal year by A/B testing different types of sales campaigns and promotions

  • Average of 40% increase in website visits from Instagram compared to previous year

EVERDROP:

  • Managed web development and UX for new brand achieving 7.5K visits in first quarter

RAW GARDEN:

  • GTM strategy for new product; first new product in a completely differrent category

  • GTM strategy for 12 new flavors

EVERDROP:

  • GTM strategy for new brand launch

  • GTM strategy for six new flavors

BINSKE:

  • GTM strategy for brand launch in three states

  • GTM strategy for three new products across the full brand ecosystem

  • GTM strategy for packaging redesign across four states

ADVANCED NUTRIENTS:

  • GTM strategy for two new product launches

  • GTM strategy for one product re-brand

  • GTM strategy for two new brands

WPPI:

  • GTM strategy for brand redesign

  • GTM strategy for 2024 event; grew attendance by over 2,000 compared to previous year.

  • Increased product market share by 16% through competitive analysis

  • Product launch for online merchandise store, boosting brand awareness by 11%

  • GTM strategy for merging The Portrait Masters Conference with WPPI conference for first time

THE PORTRAIT MASTERS:

  • GTM for four new digital product launches

  • GTM strategy for three new bundle options, increasing conversion rates by 8%

THE PORTRAIT SYSTEM:

  • GTM strategy for new membership pricing, resulting in a 20% increase