Marketing Manager
I successfully managed all social media accounts and influencer relationships, while providing support to brand managers with creative management and quickly ascended to a higher title within six months. I spearheading print and digital advertising initiatives to promote the launch of four new products.
In preparation for each launch, I conducted extensive market and competitor research, identifying innovative ideas to help our products stand out in a crowded marketplace. I conducted consumer analysis for each product launch, identifying target audiences and creating tailored marketing plans that best aligned with the demographics we were trying to reach. To effectively execute our marketing plans, I vetted numerous digital platforms, selecting the best option to meet our specific needs, while also managing all digital vendor relationships.
Analytics & Management Platforms
Monday.com for seamless collaboration between the marketing team and creative team.
Hootsuite and Later to efficiently manage social media content, leveraging their scheduling capabilities and powerful analytics tools to gather valuable insights on post performance and consumer data. By leveraging these social analytics platforms, I achieved a 20% increase in following on Instagram and boosted Facebook engagement by 15%. These results were obtained through careful analysis of data gathered by the platforms, enabling me to optimize social media content and drive increased engagement and growth.
Advertising
Led all print and digital advertising initiatives, ensuring each campaign was tailored to effectively reach our target audience. Leveraging market research, I crafted each advertisement, ensuring the most engaging copy and maximum exposure. To further optimize our advertising efforts, I cultivated lasting relationships with publication personnel, securing better positioning and pricing, resulting in substantial cost savings of approximately $20K. To ensure the most effective advertising placement, I vetted options based on publication target audiences, state availability, and the average number of yearly subscribers or purchasers. Through this targeted approach, I was able to successfully drive engagement and increase brand visibility in a cost-effective manner.
Digital Marketing
As the leader of all digital advertising campaigns, I utilized analytics to continuously monitor and adjust strategies for optimal performance. Leveraging market research and A/B testing, I identified the most effective digital platforms to reach our target audience. I also developed targeted marketing campaigns aligned with events and seasonal trends to increase visibility and drive engagement. By constantly analyzing and adapting our approach, I was able to achieve measurable success and drive impactful results for each brand.
Social Media Management
I successfully oversaw multiple accounts, including the main handle across Instagram, Facebook, and Twitter and two sub-brands on Instagram only. I developed content calendars and managed community engagement for each account, collaborated with the product team to improve customer service, and launched successful story campaigns to increase engagement and collect consumer data. I also worked with the production team to ensure influencer events and photoshoots ran smoothly, coordinating shot lists and run-of-show schedules.
Publications & Press
Collaborated with various media outlets and publication personnel to amplify brand visibility and raise product awareness through print and digital advertising campaings.
