Digital Marketing Manager
As a digital marketing manager at Raw Garden, I led the successful launch of a new brand called Everdrop. In my role, I was responsible for overseeing all aspects of the digital strategy and played a key role in developing the packaging design. Additionally, I conducted extensive market and competitive research to gain a deep understanding of our new target demographic. By leveraging data-driven insights, we were able to effectively position Everdrop as a leading brand in the market and drive strong engagement and sales results.
Content Management
As the content and design lead for the launch of Everdrop, I spearheaded the creation of tailored sell sheets that effectively boosted brand awareness and drove impressive sales results. By carefully crafting each sell sheet to highlight the unique features and benefits of our products, I successfully communicated their value proposition to potential customers.
Web Development
Spearheaded the design and launch of the Everdrop website. Utilized market research and insights to create a promising wireframe deck then worked directly with web developers and graphic designers to bring content to fruition. Continued using insights to track the user journey as the website first launched to make updates and modifications as needed.
Social Media
Played a pivotal role in shaping the social media strategy for the highly anticipated launch of our latest brand offerings. Collaborated with the team to curate compelling content ideas and meticulously reviewed copy for approval, ensuring a consistent brand voice across all channels. Strategically identified the most effective days and times for posting to maximize reach and engagement, resulting in exceptional results for the launch campaign.
